Consumer Goods

We help consumer products companies enter new markets and categories, develop go-to-market models, generate consumer insights, launch new brands and accelerate growth in the fast-changing Indian consumer goods industry.

Navigating a shifting consumer products landscape

The consumer goods industry is undergoing profound change, CPG companies that fail to keep pace will be left behind.

Rise of digital

The marketing of consumer products has been revolutionised by customers’ migration to digital and social media channels to evaluate, purchase and engage with brands. Consumer packaged goods companies need to rethink their sales & marketing strategies to align with today’s new customer decision journey.

New type of competition

Consumer products companies now face competition from new D2C brands that leverage digital technologies and new consumer behaviour to scale quickly. At the same time, traditional companies from other sectors have entered multiple consumer goods categories by addressing India-specific consumer needs.

Disruption in distribution channels

Distribution of consumer packaged goods in India is changing radically. E-commerce is projected to overtake modern trade by 2025. At the same time organised brick-and-mortar retailers remain highly relevant especially in urban India.

Shrinking product life-cycles

Consumer products life-cycles are shrinking across consumer goods categories due to rapid developments in technology, fast-changing customer needs, intensifying competition and changing regulatory requirements.

How we help

We help consumer packaged goods companies gain a competitive edge working across strategy, marketing & sales and digital.

  • Growth Strategy
  • New Market Entry
  • Consumer Insights
  • Go-to-Market Strategy
  • Digital Marketing
  • E-commerce

Where we help

The consumer goods industry is undergoing profound change, CPG companies that fail to keep pace will be left behind.
FMCG
Food & Beverage
Home, Bath & Kitchen
Home Appliances & Consumer Electronics
Light Electricals
Automotive Care & Accessories

Retail Consulting

We develop effective strategies for an omni-channel world.

Engaging customers throughout the decision journey

Retailing in India is evolving in unique directions as e-commerce booms, modern retail expands on and offline, and traditional retailers respond with bottom-up innovation.

The rise of e-commerce

E-commerce in India has captured substantial market share in a short time by offering a wider choice, greater convenience, and lower prices. Although modern retail is still in its infancy, many brick & mortar players are having to re-evaluate their growth plans and business models.

Weak business models

Many Indian retailers are struggling with low profitability as a result of the high cost of goods sold, low sales density and intense price competition from traditional and online retailers.

Supply chain inefficiency

A major challenge for Indian retailers is leveraging their scale to achieve efficiencies across what remains a highly fragmented and unorganised supply chain

Digitally enabled consumers

Whether online or in-store, customers are demanding a seamless experience across every retail touchpoint. From initiating a mobile search to visiting a digitally augmented store and engaging with a customer service AI bot.

How we help

We help retailers prosper in the digital era by developing robust retail strategies, building omni-channel capabilities.

  • Growth Strategy
  • New Market Entry
  • Consumer Insights
  • Go-to-Market Strategy
  • Digital Marketing
  • E-commerce

Where we help

The consumer goods industry is undergoing profound change, CPG companies that fail to keep pace will be left behind.
Fashion
Home
Luxury
Malls

Industrial Goods

We help Indian manufacturing companies gain a global competitive edge.

Riding the fourth industrial revolution

The industrial and manufacturing sector will be transformed by robotics, automation, 3D printing and many other technologies - to stay relevant in this new world companies must act now.

Profit erosion

Industrial goods manufacturers today face more competition from both domestic and international suppliers. To preserve profit margins companies must pursue excellence in every facet of performance.

Industry 4.0

Today’s confluence of new digital technologies represents the fourth industrial revolution. Industry 4.0 has transformational consequences for the way industrial companies design, manufacture, and market.

Marketing in a digital age

Many manufacturers are yet to make the transition from a production mindset to a marketing mindset. However, the digital revolution has already moved the goalposts

Digitally enabled consumers

Whether online or in-store, customers are demanding a seamless experience across every retail touchpoint. From initiating a mobile search to visiting a digitally augmented store and engaging with a customer service AI bot.

How we help

Kanvic works with industrial and manufacturing companies across sectors to achieve market-beating performance, pursue new growth opportunities and develop sales and marketing excellence.

  • Corporate Strategy
  • Performance Excellence
  • Growth Strategy
  • B2B Marketing & Sales
  • Digital transformation.

Where we help

The consumer goods industry is undergoing profound change, CPG companies that fail to keep pace will be left behind.
Fashion
Home
Luxury
Malls
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Impact Delivered

Financial gain or improved customer service level

We work with clients to address their key business issues and in our approach we link the financial parameters or customer service level with the process primary parameters which can be managed and controlled through accurate and precise outcome based processes. Learn more about our successes through case studies...

Reach out to us

Are you facing business challenges ? Would you like to begin the improvement journey ?